TikTok already knows what song you will have stuck in your head tomorrow.
Now it would also like to help decide what you buy.
The platform is introducing an AI powered shopping assistant designed to make finding and buying products inside TikTok even easier.
Instead of watching a video, seeing a jacket and immediately opening five other apps to figure out where it came from, users will be able to ask TikTok questions directly about products.
The assistant can help with information including sizes, availability, shipping and product details, while remembering what you have been looking for during the conversation.
TikTok is also pushing shopping further into the For You feed with one click checkout for participating retailers.
In other words, the distance between “wait, where is that from?” and “order confirmed” is getting dangerously short.
TikTok is working with companies including Shopify, Salesforce and Stripe to build the shopping system, continuing its attempt to turn the app into something much bigger than a place for videos.
It also makes perfect sense.
TikTok already plays a huge role in deciding what becomes fashionable, which beauty products sell out and which random object suddenly appears in everyone’s bedroom.
The platform now wants to own more of what happens after something goes viral.
There is one important detail for Moroccan users: availability depends on the market and retailer, so not every new shopping feature should be expected in Morocco immediately.
Still, the direction is pretty obvious.
TikTok already influences what you want.Now it wants to be there when you buy it too.
Your bank account has entered the For You page.
The post TikTok added an AI shopping assistant. Your impulse buying is in danger appeared first on La Nouvelle Tribune.
