Remember when Bella Hadid stood on a runway while a white dress was literally sprayed onto her body?
That unforgettable fashion moment came from Coperni.
And now, the French fashion brand behind some of the internet’s most viral runway shows is officially closing.
On November 4, founders Sébastien Meyer and Arnaud Vaillant announced that Coperni was ceasing operations after months of financial difficulties and an unresolved dispute with its majority shareholder and distributor, Tomorrow London.
For fashion fans, the announcement marks the end of a label that made experimentation a central part of its identity.
Coperni wasn’t only known for its clothes.
It was known for making people stop scrolling.
In 2022, the brand made international headlines when Bella Hadid appeared at Paris Fashion Week and had a dress created directly on her body using spray-on fabric technology.
The moment quickly became one of the most recognizable runway performances of the decade.
But Coperni didn’t stop experimenting.
The brand created unusual accessories, including its futuristic Swipe bag, staged a runway show at Disneyland Paris and later brought gaming culture into its fashion presentations.
Behind those memorable moments, however, the business was struggling.
Coperni entered court-supervised restructuring in June 2026, before proceedings were converted into liquidation in October.
The founders said they had tried to preserve the company but couldn’t find a solution.
The closure raises an interesting question about the fashion industry.
Can a brand become a global cultural phenomenon and still struggle to survive financially?
Coperni proved that fashion could combine technology, performance and internet culture.
And although the company is closing, its most memorable runway moments aren’t disappearing.
Bella Hadid’s spray-on dress will probably be replayed for years.
The post The brand that spray-painted Bella Hadid’s dress is shutting down appeared first on La Nouvelle Tribune.
