Some advertising slogans are so famous that you don’t even need to use the product to know them.
And Maybelline might have one of the most recognizable.
After 35 years, the beauty brand has officially updated its iconic slogan, and the internet isn’t entirely convinced.
The original line, introduced in 1991, was simple: « Maybe she’s born with it. Maybe it’s Maybelline. »
Now, the company is introducing a new version:
« Maybe. We’re born with it. Maybe. It’s Maybelline. »
Yes, the biggest changes involve a few words and a lot of punctuation.
According to Maybelline, the update is meant to make the message more inclusive and celebrate beauty as something everyone can define for themselves.
Instead of focusing on one woman, the new slogan uses « we » to emphasize confidence, individuality and possibility.
The change is part of a global campaign called The Beauty of Infinite Possibility, featuring Miley Cyrus as the brand’s ambassador.
But online reactions have been mixed.
While some people appreciate the message behind the update, others think the new sentence sounds awkward and loses the rhythm that made the original so memorable.
And honestly, it’s understandable why people have opinions.
Changing a slogan that’s been part of beauty culture for decades is a pretty bold decision, especially when almost everyone recognizes the original version.
It’s also another example of brands trying to modernize their identities for younger audiences.
The challenge? Making something feel new without losing what made it iconic.
Maybelline wanted to change the meaning of « maybe. »
The internet seems more interested in what happened to the grammar.
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